Financial Entrepreneurship Lessons Inspired by Iconic Brands Like Amazon and Google


Amazon and Google have become household names and leaders in the tech industry. They have also provided valuable lessons for prospective entrepreneurs on how to build a successful business. Here are some of the key financial entrepreneurship lessons inspired by these iconic brands.

Lesson 1: Start with a Big Idea and Laser Focus

Amazon and Google started with a big idea and laser focus. Amazon started with the idea of becoming “Earth’s most customer-centric company”, while Google focused on organizing the world’s information and making it accessible to everyone. This relentless focus on their core missions has allowed them to maximize their resources and build businesses that are hard to replicate.

Lesson 2: Be Willing to Take Risks

Both Amazon and Google have taken risks, which have paid off in the long run. Amazon invested heavily in warehouse automation and cloud computing, while Google disrupted the search engine market with its PageRank algorithm and later went on to acquire YouTube, which has proven to be an excellent investment.

Lesson 3: Focus on Your Customers and Users

Both Amazon and Google prioritize their customers and users. Amazon’s customer-centric approach has earned the trust and loyalty of its customers, while Google’s user-focused approach has made its search engine the most widely used in the world.

Lesson 4: Build an Ecosystem

Both Amazon and Google have built ecosystems around their core businesses. Amazon’s Prime membership program and its acquisition of companies like Whole Foods have expanded its reach and influence, while Google’s Android operating system and app store have created a thriving ecosystem for developers. These ecosystems provide additional revenue streams and help lock in customers and users to their respective platforms.

Lesson 5: Stay Lean and Nimble

Both Amazon and Google have stayed lean and nimble throughout their growth. They have embraced experimentation and innovation, and have been quick to pivot when necessary. This has allowed them to stay ahead of the curve and adapt to changing market conditions.


There’s a lot that aspiring entrepreneurs can learn from iconic brands like Amazon and Google. These brands have demonstrated the importance of starting with a big idea, taking risks, focusing on customers and users, building ecosystems, and staying lean and nimble. By applying these lessons to their own businesses, entrepreneurs can increase their chances of success and achieve their goals.