The Success Story Behind Visa: Investing in Digital Payment Companies

Visa: A Brief Overview

Visa is a global payments technology company that connects financial institutions, merchants, and consumers to enable electronic payments. Founded in 1958, the company has grown to become one of the most recognizable names in the payments industry and is accepted in over 200 countries and territories worldwide.

Investing in Digital Payment Companies

Over the years, Visa has made significant investments in various digital payment companies, many of which have gone on to become successful. Some of these companies include:


In 2011, Visa made a strategic investment in Square, a mobile payments company founded by Jack Dorsey. Square enables small businesses to accept card payments through a credit card reader that attaches to a smartphone or tablet. Since the investment, Square has gone on to become a publicly-traded company with a market cap of over $100 billion.


Visa invested in Stripe, an online payment processing company, in 2014. Stripe enables businesses to accept payments online, making it easier for companies to do business across borders. Stripe’s valuation has since soared to over $36 billion, making it one of the most valuable fintech companies in the world.


In January 2020, Visa announced that it would acquire Plaid, a fintech company that provides a platform for connecting bank accounts to fintech apps. The acquisition, which was completed later that year, was valued at $5.3 billion and is expected to help Visa expand its business beyond traditional card payments.

The Future of Payments

Visa’s investments in digital payment companies have positioned the company well for the future of payments. As consumers increasingly move away from cash and towards digital payments, Visa’s partnerships with innovative fintech companies will be crucial in maintaining its position as a leader in the payments industry.


Visa’s success as a company can be attributed in part to its willingness to invest in and partner with other innovative companies in the payments industry. By doing so, Visa has been able to stay ahead of the curve and remain a dominant player in the payments space.