How the Nike Brand Turned Its Success into a Global Financial Empire

The Beginnings of Nike

In 1964, Bill Bowerman, a track and field coach, and Phil Knight, a middle-distance runner, founded Blue Ribbon Sports. The company initially started as a distributor for Onitsuka Tiger, a Japanese shoe brand.

The Birth of the Swoosh

In 1971, Blue Ribbon Sports and Onitsuka Tiger had a falling out, and as a result, they parted ways. Knight and his team then decided to rebrand the company as Nike, originally called “Dimension 6”. The iconic “swoosh” logo was created by a graphic design student, Carolyn Davidson. It’s hard to imagine Nike without its famous symbol.

The Rise to Success

In 1972, the first pair of Nike shoes, the “Moon Shoe,” was released. Eventually, Nike’s focus turned from running shoes to other sports like basketball and soccer. The brand also introduced its line of clothing and accessories. By the late 1970s, Nike was a well-known brand and had made a name for itself.

The Global Financial Empire

Today, Nike has become one of the most recognizable brands in the world. It has a net worth of $34.8 billion and employs over 73,000 people worldwide. The company’s success is credited to its innovative marketing strategies, its focus on design and technology, and its partnerships with well-known athletes like Michael Jordan and Serena Williams.


From its humble beginnings to its current global financial empire, Nike has managed to stay relevant for over 50 years. Its continuous innovation and partnerships with popular athletes have helped the brand stay on top of its game. Nike is a true inspiration for aspiring entrepreneurs and brands looking to make a name for themselves.