Big brands like Coca-Cola and McDonald’s have been around for decades, and yet they continue to remain relevant in today’s global market. One of the reasons for their longevity and success is due to their financial strategies. In this post, we’ll explore how these brands have used financial strategies to drive their global growth.
Coca-Cola is one of the most well-known brands in the world. With a presence in over 200 countries, the company has used financial strategies such as mergers and acquisitions to expand its market share. In 2018, Coca-Cola acquired Costa, a UK-based coffee chain, for $5.1 billion, allowing the company to enter the coffee retail market. Furthermore, the company has invested heavily in marketing campaigns to increase brand awareness and loyalty.
McDonald’s is another global brand that has used financial strategies to drive growth. One key strategy the company has utilized is franchising. Franchising allows the company to expand quickly without having to invest as much capital. As of 2020, over 90% of McDonald’s restaurants were franchised. Additionally, the company has diversified its menu offerings to cater to different markets, with items such as McSpicy burgers in Singapore and McAloo Tikki burgers in India.
Coca-Cola and McDonald’s are just two examples of how financial strategies have helped drive global growth for big brands. By utilizing mergers and acquisitions, franchising, and diversification, these brands have been able to expand their market share and appeal to a wider customer base. It will be interesting to see what financial strategies these companies will implement in the future to continue their success in the global market.